Black Business Alliance
Representation that is needed for the community.
Our Role
Visual Identity | Brand Strategy | Social Media Design and Management | Copywriting | Digital Marketing | Video Production
The Black Business Alliance is dedicated to empowering, guiding, promoting, enhancing, connecting, and growing Black business leaders and entrepreneurs throughout the West Central region of Indiana.
We created a visual identity for the Black Business Alliance based on the logo that was given to us. We wanted to create a look that was both exciting and stayed on the logo's theme.
The entire campaign was a social media extravaganza. We wanted the look to pop off the screen for both static images and video. Adding in a versatile set of icons to help with any message presented on the post or video.