familyREACH
For those seeking a profound connection to their African American heritage
Our Role
Brand Identity | Brand Strategy | Web Design | Marketing Plan
familyREACH seeks to be a catalyst to start a timely conversation towards recovery and healing by taking steps to help people understand themselves first. So much of our angst lies in what is uncovered or not said. By first reconnecting to yourself, we believe individuals can begin to engage in the community to build healthy families. familyREACH specializes in African American family research.
Brand Purpose
At FamilyREACH, our purpose is to be the guiding light on the profound journey of self-discovery, weaving together the rich tapestry of African American family history. With unwavering dedication to truth, integrity, and hope, we empower individuals to connect with their roots, fostering a sense of belonging and creating an unbroken legacy for future generations. Through innovative research methods and personalized service, we stand as the catalyst for hope, truth, and change, illuminating the path to understanding, healing, and celebrating the stories that define us.
Brand Positioning
For those seeking a profound connection to their African American heritage, FamilyREACH is the beacon of personalized service and innovative research. Unlike competitors, we go beyond genealogy, providing a journey of self-discovery that uncovers the stories, trends, and truths shaping individual identities. With a commitment to integrity, affordability, and hope, FamilyREACH stands as the premier ally on the quest for an unbroken legacy, offering a transformative experience that reconnects individuals, businesses, and communities to the heart of their unique family histories.
